Make fun of Apple's scarce screen stand for $ 10,000

Apple's new professional screen for at least $ 50,000 is yet another bullet point for many, but it wasn't free of laughter in the room when Apple made the veil of the corresponding display stand that night. Price? $ 999, probably $ 10,000 or more in Norway.

Make fun of Apple's scarce screen stand for $ 10,000
Make fun of Apple's scarce screen stand for $ 10,000


One of those who have noticed in it is the competitor MSI. In a new ad, they compare the price of Apple's so-called Pro Stand with its own MSI Prestige display PS341WU.

"No 5K, no screen, no color space. It's just a stand, ”said the MSI ad. In comparison, the Prestige screen costs $ 1299, has a 5K display, HDR 600 support, and covers 98 percent of the DCI-P3 color space that has become the most widely used standard for color reproduction.

"Includes stand," MSI slams at last.

Back on the specification list
That said, the comparison would have been much less advantageous for the MSI part if they had actually compared to the Pro Display XDR itself, as Apple's screen name is.

The MSI's 34-inch display is primarily in ultra-wide format, so the 5120 horizontal pixels are "only" accompanied by 2160 verticals. Apple's two-inch smaller screen, in turn, has 6016 x 3384 pixels, that is, 16: 10 format, and thus nearly twice as many pixels in total as the MSI screen.

The Apple display also supports 1000 nits of constant brightness and up to 1600 nits for short periods.

Support for the HDR 600 means for the MSI display that it has a power of at least 600 nits. It also uses USB-C instead of Thunderbolt 3 and has been criticized on Twitter for "cheap" looking.

Of course, it should be repeated that the MSI screen costs one-fifth of Apple's display.

Unfair comparison
Colleague Finn Jarle Kvalheim also explained in a comment article earlier this week who Apple's professional screen is aimed at, and how it is not necessarily so expensive because the first options on the market often cost hundreds of thousands of dollars.

"These are a professional photo, video, and audio professionals. They work in the studio, and a considerable part of their costs goes to new equipment every year and often several times a year. If they do not keep up with developments in performance, they do their job more slowly and become less competitive. There are creative people in cost-what-cost-cost-industries, "he wrote.
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